Considering exhibiting at BabyExpo? Why exhibit with us? What makes this baby show worth investing in?

Established Event -  Experienced Team - HIGHLY Competitive Rates and Prices - Consistent, High Footfall and Consumer Following - Proven Performance Record - National Partners, Sponsors, Supporters and Owners - Fabulous Venues in Central, Carefully Selected Geographic Locations, Held at a Time of Record Birthrates, Carefully selected dates to capitalise on Pre-Christmas Spend.....

Don't miss out on the opportunity to be part of the babyshow previous exhibitors have described as........

As busy as the NEC....We sold more sold more units than in a day at Earls Court Baby Show…. The best show we have ever done.....It was better than any baby show that I have attended in London.....We sold more at Brighton Baby Expo than any advertising we have done.....It was one of the best ones…and I have done both the Earls Court and the Excel Baby Shows.....It was the best show we have done to date and your support has been amazing

thecentre:mk welcomes an average footfall of half a million visitors EACH WEEK - rising up to 1 million people for special events...

Want to hear from one of our previous exhibitors.........

thecentre:mk – the stats

• Around 27 million annual footfall
• 18 million people live within a 1 hour 30 minute drive
• The local population are younger than the national average and visitors continue to be largely family based and married
• The Milton Keynes show is made up of 1 large central area – Middleton Hall which has a proven record of hosting major successful events from Santa’s Grotto to big Wedding Fayres.

Why join us?

We have a proven track records in organising successful exhibitions and events. All of the team - from the MD to the Stand Contractor - are also parents with a strong insight as to what visitors are seeking from such shows and what works. We are very much looking forward to building on the strong foundations previous BabyShows and taking the show from strength to strength. See more on the Baby Show organisers here.

BabyExpo events are Babyshows organised to a national standard and held in carefully selected geographical areas with higher than average numbers of ABC1 families and consistently high birthrates. Target markets are from pre-conception to primary age.

YOU WILL ALSO ENJOY MARKETING SUPPORT FROM OUR PARTNERS TO INCLUDE A FREE MEMBERSHIP TO KIDS4MEDIA.COM ALLOWING YOU TO POST YOUR PRESS RELEASES TO THE NATIONS MEDIA FOR FREE + A SOCIAL MEDIA CAMPAIGN - 2000 NEW TWITTER FOLLOWERS FOR FREE - COURTESY OF MEDIAHAUS!

Why Baby shows?

90% of visitors attend exhibitions to purchase, research a purchase or find a solution to a problem. The national consumer spend within the nursery related industry is worth over £3.2 billion and the most  expensive years for raising a child in a typical two parent household in the UK are from birth to five. Recent figures put parent’s spend in the first three years at up to £30,000.

The Yummy Mummy network is a very powerful one and mums spend much time in social intercourse be it face-to-face or via social networking sites and are always seeking personal recommendations, advice and inspiration. A good babyshow is the perfect platform to target such consumers.

National research published at the end of 2008 recorded that the 'baby/nursery' sector was one of the least vulnerable to the negative impact of the 'credit crunch'.

USP

We pride ourselves on offering niche, alternative and independent companies a platform for exposure alongside major brand names and are particularly supportive of launch and new-to-market initiatives. This has proved to be a highly successful strategy in attracting the target audience to our Babyshow. Visitors can access a very broad range of products and services and exhibitors enjoy exposure to thousands of potential customers keen to purchase.

Event Aim – To offer visitors a unique and enlightening shopping experience, alongside a fun and informative programme of activities at little or no  cost to attend (unlike many other Babyshow events) 

When - BabyExpoMK takes place in September, avoiding clashes with any other major baby shows, school holiday dates and larger regional events. It is also perfectly timed to capture the pre-half term and pre Christmas spend.

Here at BabyExpo we fully understand the importance of baby show footfall but also of getting the ‘right’ people through the door. Our highly comprehensive marketing and PR campaign will target those ABC1 families and parents-to-be from throughout the Region and beyond. Visitors will be attracted by the range of exhibitors and sectors to be showcased, as well as the ease of access to the event, the ‘no’ entry charge, ease of access and the entertainment programme which will run throughout the day ensuring children will wish to stay and therefore the ‘grown ups’ do too!

This baby show offers exhibitors, sponsors and supporters an extremely cost-effective mechanism to access a highly targeted, captive audience, an audience keen to absorb information, acquire product and services and invest in their pregnancy, birth experience, baby and/or young children. The opportunity to generate direct revenue before and after the baby show will also be made possible through the website weblinks, our pr and the distribution of the ‘Show Guide/Parenting Resource Guide’ featuring exhibitor information.

"Exhibitions are simply the best way to meet lots of new customers and seek useful feedback on our goods and services, especially for an internet based company. ‘Mummy Looks Fab’ therefore has no hesitation in booking our space at Baby Expo – especially considering the target audience. We are very keen to further expand our business throughout these particular areas and so look forward to another excellent event"

Sam Mackley, Owner-Manager, ‘Mummy Looks Fab’

In the lead up to the baby show we will be reviewing and assessing the visitor pre-registration data and targeting any areas which could need extra promotion. For full information on publicity please see the Media Partners, Press, PR and Marketing page. The list of exhibitors will be forwarded with each media release (for distribution nationally and regionally) and exhibitors will be encouraged to provide ‘what we are showing’ information, for the BabyExpo PR team to present directly to the media pre-show.

The exhibitor’s handbook and publicity pack will be included and forwarded well in advance of the event. The handbook will cover all the important elements of exhibiting within BabyExpo Baby Show but for first time exhibiting companies the  team are always available to answer any queries or give advice on how best to market your product or organise your stand. Also see the 'Exhibition Virgins' page.

Finally, our prices are very competitive. For any exhibitor wishing to raise their profile even higher at the BabyExpo Baby Show, there are a range of sponsorship items available from car stickers to banners to breast feeding facilities, details of which can be found on the sponsorship page.

Travel and Accommodation

The venue is central, easy to find and will be well signposted on the day but for full information on how to get there please visit the 'Venue' page. Hotel information will follow shortly.

What's new for exhibitors for 2012?

• Our fantastic new venue!
• Partnership with the fabulous marketing and PR team at thecentre:mk
• Our expanded new team as part of the What's on 4 family!
• Breast-feeding room and baby-change areas will be located in the heart of the shopping centre offering unrivalled access to target demographic.
• New design for the ‘Show Guide/Parenting Resource Guide’ - this will now be a foldout event guide with advertising opportunities and voucher placement throughout alongside exhibitor list, stand numbers and floorplan.
• New - onsite television advertising – the show will be featured on interactive TV screens throughout the whole of thecentre:mk
• A redesign of stand space options to include stands of 1.5m deep - thus allowing for greater frontage but with sufficient depth
• Expansion of the 'Natural Parenting Zone'. This area will be a target for those especially eco-friendly parents visiting the show. Exhibitor's within will have individual stands with distinctive name boards, specific signage and will be supported onsite by the media hosts (as well as by ourselves).
• Innovation Alley - got a new product to showcase or shout about? If you have been in business for now 3 years or less with your product or service why not be part of innovation alley - an exciting new area for visitors looking for the latest gadgets and gismos!
• mumandworking stand – showcase your family-friendly flexible working opportunities to the wealth of parents heading for this area

PLEASE NOTE ALL THESE AREAS SOLD OUT PREVIOUSLY SO EARLY BOOKING RECOMMENDED! These areas will be supported by a standalone press campaign - speak to the organisers if you would like your company to be located in these targeted zones.

If you have any queries please contact us! Anything you want to see or any comments - let us know! Otherwise we hope you will be heading to Milton Keynes for the BIGGEST BABYSHOW SHOW AND PARENTING EVENT THE REGION HAS EVER WELCOMED! Book now to take advantage of 'early bird' rates, prime pitch locations and immediate exposure - to go straight to online booking please CLICK HERE.

Please ensure you have also read the Terms and Conditions.

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- BabyShows and Exhibitions
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- UK Baby Shows and Exhibitions
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- BabyShows and BabyExpos
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