Official Baby Expo Baby Show Media Partners, Press, PR and Marketing

The success of BabyExpo is driven by a highly effective, targeted marketing and PR campaign.

Official Baby Show Media Partners: 

ABC - Official Publication and Media Partner. ABC Magazine is the longest established, best-read, FREE parenting magazine in the South. Each issue is packed full of information, activities and advice for parents with young children – from babies to big kids! ABC has supported Babyexpo Baby show since launch in 2007. With separate county editions published in Sussex, Surrey, Kent, Berkshire, Hertfordshire and Hampshire, the ABC ‘family’ of magazines currently has a total print run of 145,000 copies per issue and an estimated readership approaching 500,000. Look out for baby show editorial features and advertising from Winter 2012.

STOP PRESS - HEART RADIO WILL BE JOINING US ONCE AGAIN AS MEDIA PARTNER! FULL DETAILS TO FOLLOW ASAP!

Get In The Press specialises in generating PR coverage for the small business and Mumpreneuer. Whether you need a press release written, a full PR plan managed or some local press coverage generated, Get In The Press offers affordable and down-to-earth solutions. Run by award winning* Mumpreneur Julie Sherwood, they have secured features in national newspapers, monthly parenting magazines, women's consumer press, radio and TV. Get In The Press also helps to secure coverage for people with a story to tell, be it for a particular cause, charity or to promote a particular project. They also run the Parenting Magazine Contacts Database for those seeking to handle their own PR.
 
*Finalist in MumsClub Best Advocate Business 2011

 Kids4Media distributes children's news to the media, connecting journalists and PR professionals covering the children's sector and they will be offering support to the exhibitors pre and post show. Their service provides journalists with the latest press releases from children's companies and PR agencies, together with images, company profiles, archive releases, PR contacts and more. Additionally,their Journalist Alert service allows journalists to advise PRs of their current needs, enabling PRs to benefit from instant opportunities for coverage. For journalists covering the sector, Kids4Media provides a one-stop shop for all the information they need in their working lives. For children's brands and PR agencies, Kids4Media offers the complete communications channel to the UK's kids media. Kids4media will be supporting exhibitors and sponsors in geting their message out there to the press!

Natural Parenting Zone with Juno Magazine - there will be a wealth of fabulous eco-friendly companies at the NPZ and within the Juno Community Stand. Drop in at the Juno stand and enjoy advice and information on natural parenting, meet the experts, sign up to the Juno newsletter and pick up the latest copy of the magazine + a free bag. Check out the great range of companies showcasing some fabulous products and services in the Natural Parenting Zone – caring for you and your little ones and our planet. The Juno Community Stand will also be hosting an onsite breast-feeding area for nursing mums to enjoy.

 

Media Haus is one of the South East Regions fastest growing media companies. The company offers a complete end-to-end bureau service which includes, Graphic Design, Wed Design & Build, Print, Video Production, Audio Production, Social Media Marketing, Search Engine Optimisation and everything in between.   Media Haus works with a range of businesses from start-ups to Blue Chip concerns and has a range of solutions to suit every budget.

Dave & Ray, the owners of Media Haus are delighted to be working alongside BabyExpoUK and supporting them as a sponsor and a media partner. For more information see  http://www.webdesignhaus.co.uk or http://www.videohaus.co.uk

The 'What's On 4' websites receive over 1 million visitors per year from UK parents and parents-to-be! As proud hosts of the WO4 awards in 2010, the BabyExpo baby show is now part of the WO4 portfolio and will be featured on the 'What's On 4' websites attracting parents, carers, advertisers and sponsors from the parenting sector and in the newsletters, targeting 30,000 subscribers, parents and young families and further raising event awareness. 

 

Press and PR Campaign

Working in association with the Press and PR team at thecentre:mk BabyExpo Babyshow will also be supported by the following:

• A comprehensive package of media releases, from launch to close of play, targeting press, broadcast and online outlets across both trade and consumer sectors    

• A PR campaign securing editorial support across both regional and local media as well as the ‘mother and baby’ publications and the event trade press   

• Within thecentre:mk - fliers and posters in target areas and display posters on interactive screens and on-screen messaging - from April 2012

• Advertising/features across the key regional media outlets to include ABC Magazine across 6 counties and pre-show and on-the-day advertising with Heart as well as in Regional NCT Newsletters - from March 2012

• The strategic positioning of posters, fliers, Show Guides within the venue and the surrounding areas - from April 2012   

• Advertising in the Birmingham Telegraph - distribution at the NEC babyshow - readership of 230,000

• The generation of web links between associated organisations, sponsors, exhibitors and other key players    

• Features in What's On 4 newsletters to 30,000 opt in subscribers and on home page

• High impact, wide coverage, pre-event competitions for visitors   

• Celebrity endorsement and guest appearances

• High impact social media campaign and event/exhibitor promotion - BabyExpoUK currently has 38,000 twitter followers - 20,000 MORE than The BabyShow!

 

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BabyExpo is part of
What's On 4 Ltd

- BabyShows and Exhibitions
- Baby and Toddler Expos
- UK Baby Shows and Exhibitions
- Brighton / Sussex Baby Show
- BabyShows and BabyExpos
- Baby Products and Services Expos
- Toddler and Baby Events
- Baby Show
- Milton Keynes Baby Show

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