Official Baby Expo Baby Show Media Partners, Press, PR and Marketing
The success of BabyExpo is driven by a highly effective, targeted marketing and PR campaign.
Did you hear BabyExpo feature on BBC Radio Berkshire? Headline Sponsor Swimkidz spoke to Anne Diamond about their business story and BabyExpo and on 23 November, Sid Sloane made a guest appearance, chatting about life, BabyExpo and Sid selfies!
Listen out for the BabyExpo Heart radio advertising campaign - from 17 November onwards....
Babyworld is one of the UK's leading parenting websites providing advice, support and information on pregnancy, birth and your baby. Babyworld has supported throughout with multiple features on the show including a BabyExpo ticket offer and a great article all about What's On at BabyExpo and The Wonder Weeks.
kids4media have made multiple BabyExpo announcements via kids4media.com daily as well as a mention of BabyExpo Berkshire in every press alert sent across the UK from September 2014.
Watch out for BabyExpo appearing in The Reading Chronicle, The Bracknell News and The Slough Observer during the week commencing 24 November.
The What's On 4 websites receive over 1 million visitors per year from UK parents and parents-to-be. BabyExpo has been promoted on the What's On 4 websites, via newsletters and to their thousands of social media followers.
BabyExpo flyers and show guides have been distributed at The Royal Berkshire Hospital, The John Radcliffe Hospital, Reading & Wokingham libraries, Kids'n'Action, Childrens Centres, Mothercare Reading, Rivermead Leisure Centre and local nurseries as well as via NCT events, local playgroups, Baby & Childrens Market sales and Cheeki Monkeys sales.
A massive social media campaign to a platform of around 100,000 followers as well as via our media supporters. We've also run two hugely successful 'twitter hours' using #babyexpohour where exhibitors and visitors have been tweeting about all the exciting things happening at BabyExpo Berkshire.
BabyExpo Berkshire appears in the Winter editions of Toddle About Magazine covering Oxfordshire, Milton Keynes and Buckinghamshire. Toddle About is a free, professionally designed magazine written for parents with children aged bump to 5 and approximately 28,000 copies are distributed across these areas.
BabyExpo has also been advertising the the NHS Pregnancy & Parenting Magazine in Berkshire and in local NCT newsletters.
BabyExpo Berkshire features in the July- November 2014 edition of ABC Magazine. ABC Magazine is the longest-established, best-read FREE parenting magazine in the South East. The ABC family of magazines currently has a total print run of 145,000 copies per issue and an estimated readership approaching 500,000.
OFFICIAL MEDIA PARTNER
Since July 2003 babyworld has been an a passionate and dedicated team of people who have worked to bring advice, support and information to pregnant women and new parents.
We believe that being a parent is one of the most important jobs that we will ever do and that information and a thriving community should be available to parents 24/7. Babyworld is committed to bringing you essential, up to date information and support that is in tune with the needs of today’s parents. We do this by focusing on providing information from trying for a baby, your pregnancy, labour and birth and looking after your baby from 0 – 5 years.
National Media Supporters
Kids4Media distributes children's news to the media, connecting journalists and PR professionals covering the children's sector and they will be offering support to the exhibitors pre and post show. Their service provides journalists with the latest press releases from children's companies and PR agencies, together with images, company profiles, archive releases, PR contacts and more. Additionally,their Journalist Alert service allows journalists to advise PRs of their current needs, enabling PRs to benefit from instant opportunities for coverage. For journalists covering the sector, Kids4Media provides a one-stop shop for all the information they need in their working lives. For children's brands and PR agencies, Kids4Media offers the complete communications channel to the UK's kids media. Kids4media will be supporting exhibitors and sponsors in geting their message out there to the press!
The 'What's On 4' websites receive over 1 million visitors per year from UK parents and parents-to-be and their award winning sites can now be enjoyed by parents internationally in Australia, Ireland and soon New Zealand!
As proud hosts of the WO4 awards in 2010, the BabyExpo baby show is now part of the WO4 portfolio and will be featured on the 'What's On 4' websites attracting parents, carers, advertisers and sponsors from the parenting sector and in the newsletters, targeting 30,000 subscribers, parents and young families and further raising event awareness.
Baby Show Regional Media Partners and Supporters:
ABC - Official Publication and Media Partner. ABC Magazine is the longest established, best-read, FREE parenting magazine in the South. Each issue is packed full of information, activities and advice for parents with young children – from babies to big kids! ABC has supported Babyexpo Baby show since launch in 2007. With separate county editions published in Sussex, Surrey, Kent, Berkshire, Hertfordshire and Hampshire, the ABC ‘family’ of magazines currently has a total print run of 145,000 copies per issue and an estimated readership approaching 500,000.
Our free local Family Grapevine phonebooks are packed with information for families and businesses. They help you find places to go, things to do, helplines, antenatal groups, toddler groups, childcare, education, parties and lots more. They are published by a group of independent friendly and enthusiastic editors all working with the same aim in mind … to provide you with accurate and comprehensive information.
FAMILIES MAGAZINE is the most-intelligent, most-read local magazine in Surrey for parents, featuring news, education, childcare, days out, clubs and classes, events and activities for 0-12 year olds. Plus parenting features, health and wellbeing, competitions and give-aways galore! Get your local copy free!Packed with vital information that every parent needs, Families Magazine also engages with parents online and via social media.
Social Sparkle - Social Media Support & Management, Blogging for Business, Virtual Assistants and other services for business success! We are delighted to working with the Social Media Queens @ Social Sparkle Social Sparkle have offered exhibitors a special social media package and to include tweets, facebook links as well as the opportunity to write a guest post in the lead up to the show for Baby Expo (also publicised with 2 tweets and 1 fb) or run a competition on their blog.
Social Sparkle also offered any local business a spot on Brighton Mums wall of fame for the Brighton Events
Press and PR Campaign
Working in association with the Press and PR team at the venue BabyExpo Babyshow is traditionally supported by the following:
A comprehensive package of media releases, from launch to close of play, targeting press, broadcast and online outlets across both trade and consumer sectors
A PR campaign securing editorial support across both regional and local media as well as the ‘mother and baby’ publications and the event trade press to include babyworld.co.uk
Advertising/features across the key regional media outlets to include ABC Magazine , Family Grapevine, Regional NCT Newsletters and all the major local parenting press
The strategic positioning of posters, fliers, Show Guides within the surrounding areas
On-the-day PA announcements throughout the venue advertising the show
The generation of web links between associated organisations, sponsors, exhibitors and other key players
Features in What's On 4 newsletters to 30,000 opt in subscribers and on home page
Features in www.mumandworking.co.uk newsletters on the flexible working zone and online
High impact, wide coverage, pre-event competitions for visitors
Celebrity endorsement and guest appearances
High impact social media campaign and event/exhibitor promotion - BabyExpoUK currently has around 30,000 twitter followers