Official Baby Expo Baby Show Media Partners, Press, PR and Marketing
The success of BabyExpo is driven by a highly effective, targeted marketing and PR campaign.
Official Baby Show Media Partners:
ABC - Official Publication and Media Partner. ABC Magazine is the longest established, best-read, FREE parenting magazine in the South. Each issue is packed full of information, activities and advice for parents with young children – from babies to big kids! ABC has supported Babyexpo Baby show since launch in 2007. With separate county editions published in Sussex, Surrey, Kent, Berkshire, Hertfordshire and Hampshire, the ABC ‘family’ of magazines currently has a total print run of 145,000 copies per issue and an estimated readership approaching 500,000. Look out for baby show editorial features and advertising from Autum 2012.
Kids4Media distributes children's news to the media, connecting journalists and PR professionals covering the children's sector and they will be offering support to the exhibitors pre and post show. Their service provides journalists with the latest press releases from children's companies and PR agencies, together with images, company profiles, archive releases, PR contacts and more. Additionally,their Journalist Alert service allows journalists to advise PRs of their current needs, enabling PRs to benefit from instant opportunities for coverage. For journalists covering the sector, Kids4Media provides a one-stop shop for all the information they need in their working lives. For children's brands and PR agencies, Kids4Media offers the complete communications channel to the UK's kids media. Kids4media will be supporting exhibitors and sponsors in geting their message out there to the press!
Since July 2003 babyworld has been an a passionate and dedicated team of people who have worked to bring advice, support and information to pregnant women and new parents.
We believe that being a parent is one of the most important jobs that we will ever do and that information and a thriving community should be available to parents 24/7. Babyworld is committed to bringing you essential, up to date information and support that is in tune with the needs of today’s parents. We do this by focusing on providing information from trying for a baby, your pregnancy, labour and birth and looking after your baby from 0 – 5 years.
We are delighted that babyworld.co.uk are co-hosting our Expert Parenting Panel with Editor Debbie Bird.
The 'What's On 4' websites receive over 1 million visitors per year from UK parents and parents-to-be and their award winning sites can now be enjoyed by parents internationally in Australia, Ireland and soon New Zealand!
As proud hosts of the WO4 awards in 2010, the BabyExpo baby show is now part of the WO4 portfolio and will be featured on the 'What's On 4' websites attracting parents, carers, advertisers and sponsors from the parenting sector and in the newsletters, targeting 30,000 subscribers, parents and young families and further raising event awareness.
Social Media Support & Management, Blogging for Business, Virtual Assistants and other services for business success! We are delighted to be working with the Social Media Queens @ Social Sparkle once again. Social Sparkle will also be offering exhibitors a special social media package and to include tweets, facebook links as well as the opportunity to write a guest post in the lead up to the show for Baby Expo (also publicised with 2 tweets and 1 fb) or run a competition on their blog.
Social Sparkle will also offer any local business a spot on Brighton Mums wall of fame.
Get In The Press specialises in generating PR coverage for the small business and Mumpreneuer. Whether you need a press release written, a full PR plan managed or some local press coverage generated, Get In The Press offers affordable and down-to-earth solutions. Run by award winning* Mumpreneur Julie Sherwood, they have secured features in national newspapers, monthly parenting magazines, women's consumer press, radio and TV. Get In The Press also helps to secure coverage for people with a story to tell, be it for a particular cause, charity or to promote a particular project. They also run the Parenting Magazine Contacts Database for those seeking to handle their own PR.
*Finalist in MumsClub Best Advocate Business 2011
Press and PR Campaign
Working in association with the Press and PR team at the venue BabyExpo Babyshow will also be supported by the following:
A comprehensive package of media releases, from launch to close of play, targeting press, broadcast and online outlets across both trade and consumer sectors
A PR campaign securing editorial support across both regional and local media as well as the ‘mother and baby’ publications and the event trade press to include babyworld.co.uk
Advertising/features across the key regional media outlets to include ABC Magazine Regional NCT Newsletters and all the major local parenting press
The strategic positioning of posters, fliers, Show Guides within the surrounding areas
On-the-day PA announcements throughout the venue advertising the show
The generation of web links between associated organisations, sponsors, exhibitors and other key players
Features in What's On 4 newsletters to 30,000 opt in subscribers and on home page
Features in www.mumandworking.co.uk newsletters on the flexible working zone and online
High impact, wide coverage, pre-event competitions for visitors
Celebrity endorsement and guest appearances
High impact social media campaign and event/exhibitor promotion - BabyExpoUK currently has around 30,000 twitter followers